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ERA

VSCO Matte

2012 Instagram filter era — matte faded blacks, amber highlights against blue-purple shadows, nostalgic warmth.

VSCO Matte
The aesthetic

2012 Instagram filter era — matte faded blacks, amber highlights against blue-purple shadows, nostalgic warmth.

Drawn from

VSCO A4–A6 filter era

Urban Outfitters 2012–2014

Free People

Brandy Melville

Early Instagram fashion and lifestyle broadly

Applied across categories
Technical profile
Try it

Use VSCO Matte in your next campaign.

Drop in your products and models. Generate as many variations as you need. No credits.

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