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Pale Interval

Japanese overexposure — highlights bleeding to white, shadows lifted to grey, saturation almost gone.

Pale Interval
The aesthetic

Japanese overexposure — highlights bleeding to white, shadows lifted to grey, saturation almost gone.

Drawn from

Rinko Kawauchi — Rolleiflex 6x6, +1 stop overexposure, luminous dissolution of form

Yohji Yamamoto (Peter Lindbergh / Max Vadukul — stark, philosophical, garment as object)

Comme des Garçons (anti-beauty, minimal, breathing room)

Issey Miyake (Irving Penn — neutral grounds, fabric as architecture)

Totême, COS, Arket (European brands drawing on Japanese minimalism)

Applied across categories
Technical profile
Try it

Use Pale Interval in your next campaign.

Drop in your products and models. Generate as many variations as you need. No credits.

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