FILM ANALOGUE

Fuji Pastel

Fuji Pro 400H colour science — cyan-green shadow cast, cool porcelain skin, pastel palette, the discontinued dream.

The aesthetic

Fuji Pro 400H colour science — cyan-green shadow cast, cool porcelain skin, pastel palette, the discontinued dream.

Drawn from

Mastin Labs Fuji Original preset era

Wedding photography 2015–2021 aesthetic

José Villa (Fuji Pro 400H florals and portraiture)

Vogue editorial film work

Light and Airy film photography broadly

Applied across categories

Technical profile

Try it

Use Fuji Pastel in your next campaign.

Drop in your products and models. Generate as many variations as you need. No credits.

Explore further

Consumer 35mm in daylight — Kodak Gold warmth, candid grain, the analogue roll you can't stop shooting.

Documentary warmth from a darkroom accident — amber shadows, Portra grain, fashion that looks observed.

Minilab consumer film at its flattest — no true black, lifted shadows, the domestic snapshot as fashion.